June 18th, 2011 -
 What does Integration mean to you?
More Traffic
More Traffic, Less Spend
More Traffic, Less Spend, More Prospects
More Traffic, Less Spend, More Prospects, Greater Market Share
MORe Traffic, Less Spend, More Prospects, Greater Market Share, and a
HUGE Competitive Advantage!
The results are in. Integration of traditional, digital and social media is the perfect storm. Yes, the market will always be fluid but when you harness the power of integration you really have something.
Integration requires you to look at things differently. You must stop evaluating traditional, digital and social media as independent silo’s. They can no longer be single tools. They must interact! They must be connected.
The power of integration is simple. You stay connected with your prospect and customer through the buying cycle. Your marketing is more viral, more interactive, more responsive and more effective.
Here’s how Wikipedia describes integration.
Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a …..
You Get The Picture!
Here’s your starter rules to get started.
- Stop treating each media channel as a stand alone tool.
- Ask your self how can I integrate this.
- Live by the motto… I Integrate Everything!
Believe me there’s a way to integrate everything. All you have to do is ask the question!
Ask your RV ad agency or search google for more help. But what ever you do start integrating today!
March 21st, 2011 -
Last year, when Facebook purchased its defunct competitor Friendster, some questioned the wisdom of such a seemingly frivolous purchase. After all Facebook has 500 million active users around the world and Friendster, couldn’t buy 500 likes if they tried. However, the ever clever and forward thinking Mark Zuckerberg has chosen now to show his hand to Google and the world.
A patent granted last month to Facebook describes an approach to search that combines any type of search engine results with the popularity of each result among members of a user’s social network. Although some social media gurus thought the patent was on photo tags, it isn’t. The implications are much broader and could affect searches for special interest topics like travel, publishing, online selling and more!
The patent is called Visual tags for search results generated from social network information. Here’s the premis:
Search results, including sponsored links and algorithmic search results, are generated in response to a query, and are marked based on frequency of clicks on the search results by members of social network who are within a predetermined degree of separation from the member who submitted the query. The markers are visual tags and comprise either a text string or an image.
In other words, Facebook knows that recommendations are key tools in marketing. This is the automated version of word of mouth that is supposed to sit atop search engines.
Much like LinkedIn shows potential connections, Facebook would combine search results for a user with how others connected to the user in a social network responded to the same search results. If most people clicked on a handful of results, the user could see those links with some visual indication of their relative popularity. The system would work either fielding requests from third parties or for with the social network creating or obtaining the search results and delivering them to users.
Powerful, I think so! What do you think? Could this be the game changer Microsoft and Google have been afraid of?
February 21st, 2011 -
Over the last few years, viral videos have taken over and create quite a buzz on the internet. Businesses have recently tried to jump on the viral bandwagon to help market their business without being too pushy.
What is surprising about viral videos though, is that their success isn’t usually an accident. Mashable has a great article that addresses the logistics in launching a possible viral video. The content does have to be creative, but there are much more important factors like where you launch, your target audience, and sharing on facebook and other sites.
How videos get passed around the web — in other words, how they “go viral” like the latest strain of influenza — is more a science than an art. Certainly, creativity is a factor; but there are also tried-and-true formulas for online video success. And the most important factor of all is optimizing for shareability.
For example, on average, a 15-second clip will get passed around nearly 37% more than a slightly longer clip, and Facebook accounts for three-quarters of online shares of video clips — by far more than e-mail and Twitter combined. You’ll also have more luck if you aim your clip at 18- to 34-year-old adults and/or at women; both those groups share far more video content than their peers.
They also have a great infographic that was created by Brian Sieber with the Jun Group that shows how these videos get blasted all over the web.
If you are curious about getting your own viral video up and running Social Motive is a great place to start!
January 15th, 2011 - A general rule of human behavior is when someone gets really defensive and angry they’re hiding something.
It might be a lack of knowledge, lack or understanding or they feel like they have failed.
I have seen an up swing in web providers usually the smaller ones who are becoming very defensive toward marketing integration. They hold there web sites as sacred ground. They don’t see the big picture and who traditional, social and digital all come together and create a significant advantage for the dealer.
What I am witnessing is simply mind numbing!
Ask yourself a series of simple question:
- Is my web provider helping me integrate or are they creating an obstacle I really don’t need to deal with?
- Can I afford to have someone not on my team?
Can I really count on this valuable part of my business to be isolated because my web provider doesn’t get it?
Here are somethings to look for:
1) Does my web provider make sure MY web buttons are above the fold on MY on page?
2) Does my web provider make sure MY social icons are big enough to be seen?
3) Does my web provider include an invitation to join MY social networks?
4) Does my web provider make it easy for me to include my social promotions on MY website?
If you answered NO to all these your web provider knows very little about social media. There confusion is displayed by their territorial behavior. If your RV Advertising Agency or web provider is not helping they hurting. It’s really that simple!
June 1st, 2010 -
Two pieces of social media advise are combined in Ron’s two basic rules of social media.
RULE #1: Don’t shove retail selling into the social conversation.
Don’t fall in line. If there’s one trap waiting for you in social media it’s following what the pack is doing. This is one time you don’t want to follow. Shoving retail advertising into the social conversation is a no win strategy. However it is the easiest thing to do. And like most things in the world the pack migrates to the easy way.
RULE #2: It’s ok to inject social tools into retail advertising.
On the flip side it is a great idea to put social media into your retail advertising plans, strategies and creative. For example:
- Create a newsletter using the content from your blog. Use a software like constant content. Take 4 blogs and put them into the one of many formats available to you from constant contact. Then take you email data base and mail it out to them twice a month. This amount of frequency is just fine with the type of content you’re sending.
- Be open to adding social opportunities to your RV Advertising. On a radio spot ask them to comment on your latest blog and you’ll send them a $100 gift card for their next service appointment. You’ll get a new friend and lots of new opportunities for service business. These ads can be done very effectively with 10 second spots.
Be creative but remember to follow ”Ron’s 2 Rules.” If you or your ad agency can follow these two simple rules you’ll find social media is fun and effective.
What do you think of my two rules? Let me know!
April 30th, 2010 -
| |
How Much Are Facebook Fans Worth To Your Dealership?
|
 Let’s do the math
According to a recent study by Virtue, a Facebook fan is worth $3.6 to you in advertising value. This is a general number and in a niche market like RVing the number is higher. Read Full Article |
| |
RV Advertising: Pick The Right Tools For Social Media
|
 Social Media can look a little overwhelming!
Picking the right tools is not.
I won’t tell anyone, if you are not into Facebooking, Myspacing, Tweeting or Youtubing, because it looks too confusing. But, I do need to say…. That’s no excuse? The numbers are staggering and the RV world is a perfect fit for Social Media. Read Full Article |
| |
How To Use Contextual Ads In Your RV Advertising
|
 Contextual Campaigns match keywords in your ad to keywords in articles that are on the web. When a key word or phrase is identified, your ad pops up in the article being read.
This is a great way to target shoppers on the internet. But there are some things to look out for. Read Full Article |
|
|
|
Please fill free to share with anyone RV Ad Talk. Just hit the share button below. |
|
| |
|
Ron, Wheeler, Founder/CEO, Wheeler Advertising, Tel-Edge, and the Wright Edge Advertising.
If you're an RV Dealer looking for insight on RV Advertising you've come to the right place. I've spent over 20 years helping RV dealers effectively advertising their dealerships. This blog is designed to share some of this experience with you.
You'll find weekly insight into marketing and advertising ideas for the RV industry. The topics range from Social Media to Lifestyle Marketing.If you have questions or suggestions on how I can provide more value on this site just email me at rwheeler@wheeleradvertising.com.
Have a great day!
|
